The Winding Road We Take....
It's been awhile...
I feel like that tends to be the subject of a lot of my posts here. It's been awhile. Too long really. Things happen and one of the first goals to get pushed to the side almost every time is website updates and content creation for the website. Let's take a look a bit deeper.
It's currently 2am on a Thursday night or rather a Friday morning. I spent almost all day working on taxes, orders for the store and payroll. A busy day and very productive, but no games were played and no comics were read. You see, to create content for the website - I need to play games and read comics. I need to be immersed in trying new products that have come into the store and taking the time to film it or photograph it, so that when I do have a chance to write about it - I can also show it. It seems simple right? Unfortunately, no.
In the last couple years of our almost 10 years of being in business, (oh yeah, middle of this year is our 10 year anniversary! Wahoo!) I have tried a lot to really launch online content that would pair well with the communities that Game On focuses and builds in our stores. We love our players and bringing more content online for everyone local and exposing our local players to a greater reach on the internet seems like a perfect fit. So why is it so hard to make it work? In my experience, we just don't have enough dedicated time in the day to do it. While we've got some great people and since I also own a small production company - we've got the equipment, we just don't seem to have enough time in the day to produce the content on a regular basis. So, if we look at it this way - time is our enemy. Finding time for this seemed like it would naturally align with our gaming habits as we all like to play games - so we'd just have to film it/photograph it and write about it afterwards. It just so happens that its not terribly easy to film/photograph what you are playing as you tend to get distracted in actually playing the game. Thus, we needed to have people on staff film and write about games that others were playing, but nobody really wanted to do that - as we all wanted to play! And another enemy is discovered - the actual work of production. With no time on our hands and most of us opting to play the game rather than film/photograph and produce segments on the games, we completely failed on launching. And every few months, we would get the itch to produce content and our old enemies would pop up and knock us down.
Game On is a wonderful place full of unique and exciting players that craft amazing stories out of the games being played across the tabletop. From fantastic worlds being discovered in RPG's to last minute comebacks in trading card games and the crazy situations that develop within the confines of a small group playing a board game, Game On has a wealth of content being made everyday. The trick is to make it come alive on this website. Which brings me to my point. We are getting the itch again and we've started making some more preperations for our old enemies that are sure to pop back up as we begin production. Our way of fighting it this time? Develop specific time periods that are only for content creation with a more in-depth schedule for structuring posts. This will keep us organized and force us to create at least once a week. We will also develop specific jobs that will be responsible for the actual production. Combining specific jobs for people with scheduled hours just for creation of content - we can fight the two main reasons we have failed time and time again in producing regular content. I will also institute a very important third 'rule' for content creation - it doesn't have to be perfect. A lot of the stuff that has been made by myself and others over the course of the last couple years never even made it to the website or all the way through production due to an insistence on producing the utmost quality content. I think that has also played into the first two reasons we have failed previously as we want to make sure our content is quality. In that pursuit, we get hung-up on small details that allow us to derail an entire video segment that isn't quite up to a very high and maybe even unrealistic goal of quality. Now don't get me wrong - we don't want to just post any old garbage, but we can't hold ourselves to the highest level of quality when we are first starting out. It's proven to be unattainable without more experience. So, our goals now are to create good quality content that might not be without errors and do such a thing on a regularly scheduled time period with specific job duties.
So when will this happen? It's already in the works - but may not be actively seen until April or May of 2017. With anything that fundamentally changes some of the ways we work day to day at the store - it may take a bit of time to really make some progress on our agenda, but getting the word out now, will hopefully allow you to either get excited or join the effort. We are simply looking for those that want to create content for the website. While Game On will need to approve of content and quality, it is our desire to engage many more local players to add to the Game On community online. We've said things like this before - such as more content is coming - keep checking back! And we've tried to reboot and restart our efforts many times over the years. It always starts with the best of intentions and then life gets in the way. So I won't make any promises that new content is coming soon, but hopefully with some of these changes taking place behind the scenes, we will finally see that idea of online content creation come alive this year.
In the meantime, we'd love to hear from you about what you want us to make for online content. Do you want to see more videos? Unboxings? Game reports with photos? or with videos? More in-depth articles for strategy? Tips and Tricks? Just something funny? Join our conversation!